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March 2007 Archives

March 5, 2007

Diamond Engagement Tips: The Proposal

Getting engaged? We hope you'll enjoy this article with important tips on the perfect proposal!

Not unlike any important purchase you make in your lifetime, it is always important and prudent to do the proper research. With todays major search engines throwing pages and pages of companies at you, it is very easy to research and select a reputable jeweler online with whom you will work on your diamond engagement ring.


Once you have secured your dream diamond ring, the tough part will be to put together and execute a memorable proposal!! This can surely be a daunting and sometimes overwhelming task. Regardless of how you decide to propose to your girlfriend, it is important that you be cognizant of your mutual likes and dislikes; your shared or independent passions. Much of this will influence the timing, planning and actual setting of your marriage proposal.

They say "timing in life is everyting". Indeed, you will have to choose the most opportune time for your marriage proposal. This might be influenced by a special date, a Holiday weekend, perhaps? Remember that for the rest of your lives you will always think back to your proposal with fond memories, so make it count!


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Careful planning is also a vital component of a successful proposal. Where exactly do you wish to propose? Some people go back to the spot where they had their first date...others choose something more exotic..a vacation resort, or fancy hotel. How about a beautiful and scenic spot in the countryside? Destinations and locations should be carefully mapped out in advance so that there are no surprises when the special moment comes up. Be careful to consider things like temperature (what are you guys gonna wear..), ambiance, photography (you do want nice pictures to capture the moment..), surrounding attractions...etc.

The proposal itself

Make sure you know exactly how your going to propose in advance. Go through some trial rehearsals so that you don't mess up the most important question of your life when the time comes. Don't be afraid to let your emtions show when the time comes. If you are shy by nature, that's fine too. Words that come from the heart have a tremendous impact all of their own. She has been waiting for that special moment, when you get down on one knee and pledge your undying love and devotion, for a lifetime. There is nothing "girlish" or "typical" about doing the "one knee thing". She has been waiting for this and as uncharacteristic as it may be for you, it will speak volumes...and...SHE WILL SAY YES!

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Bring out the diamond engagement ring, do your thing, and wait for her world to mesh with your own.

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Custom 'Tiffany' Channel Diamond Engagement Ring by SuperbCert / ExcelDiamonds


About Excel Diamonds

"You don't know how much we know, until you understand how much we care"


ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!


March 6, 2007

Hearts and Arrows Diamonds: Why You Should Buy One.

Hearts and Arrows Diamonds. Why you should buy one.

As you learn more and more about loose diamonds, you will come to understand that the ideal cut round diamond, will have the most refracted brilliance from any other diamond. Another hallmark of the finest ideal cut diamonds is the hearts and arrows patterning exhibited in these stones. There are many visual benefits in diamonds that have hearts and arrows patterning within the stone. These benefits will be most noticeable when the diamond is viewed in various lighting conditions. This is an important factor, since a loose diamond, when worn on her finger, is not a static object. Rather, it is constantly moving with every motion of her hand. These movements will play the light off of the diamond in a brilliant array of brilliance, fire, and scintillation, but, only when the diamond is cut for maximum brilliancy.
A diamond, when viewed under direct light (such as the overhead spot lights in most jewelry stores) will make almost all diamonds sizzle with life and fire. Obviously, how much fire and brilliance you will see, is largely dependant on the precision cut of the diamond. However, since this kind of lighting is entering and exiting through the diamond with such intensity, it will actually give an (inaccurate or fake) illusion of brilliancy even in poorly cut diamonds. It is for this reason that jewelry stores invest so much effort and money in their overhead and showcase halogen lighting, so as to give themselves an unfair advantage and trick the customer into buying poor quality diamonds that “look great in the store”.


The real trick of evaluating a loose diamonds beauty and light performance would be in sub-par lighting conditions, such as under a cloudy sky or drab office lighting. You may ask yourself, why cheat the diamond out of its ability to shine? The answer is that a diamond that has been cut for maximum beauty generates its own brilliance and light performance. It does not need to rely on an artificial light source to give it an appearance of being beautiful. Therefore, under typical office lighting, otherwise know as diffuse lighting, you would typically see less of a diamond’s dispersive qualities. This will be true for poorly cut diamonds. However, in a well cut diamond the excellent return of white light will be able to compensate for the somewhat muted fire in this environment. Ideal cut diamonds will certainly exhibit excellent light return in all environments.

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Hearts & Arrows patterning in a loose diamond will make the diamond perform even better than typical ideal cut quality diamonds in practically any lighting environment. This is because Hearts & Arrows diamonds due to the precision of their facet alignment and placement will create increased contrast brilliance in the diamond.

The most noticeable type of lighting environment where a hearts and arrows round diamond will really shine, is under soft ambient or restaurant lighting. One of the biggest joys of owning a true ideal cut hearts and arrows diamond is to examine the diamond under dim candlelight or in a parking lot at night! Under these types of lighting conditions, a hearts and arrows diamond will absolutely explode with flashes of light that will be noticed from across the room! This is a direct result of the diamond’s perfect facet alignment which takes in all surrounding light and maximizes its refraction back to the eye in a prismatic burst of fire from all facets working in tandem.

Another much discussed advantage of buying a hearts and arrows or superideal cut diamond, is the effect of brilliancy on the wearers perception of the diamonds face-up color. All loose diamonds are assigned a color grade based on an evaluation of the diamonds appearance in the face-down position when viewed through the profile. The reason diamonds are graded this way, is because well cut diamonds that exhibit maximum light performance and brilliancy will actually create the appearance of a ‘whiter’ diamond. In the case of certain ideal cut diamonds, AGS-0 diamonds, and certainly superideal cut diamonds, this has proven to be true to the tune of 2 color grades better than the actual designation!! Therefore, diamonds have to be color graded in a way that will give the grader the best chance of eliminating the (advantage of) superior light performance in a well cut diamond! The only way to do this is by assessing a diamonds color grade in the position where brilliance, fire, and scintillation would not be harnessed and refracted back to the eye in a well cut diamond!

For all of these reasons, more and more customers are searching out the most beautiful diamonds, or hearts & arrows diamonds that money can buy!


About Excel Diamonds

"You don't know how much we know, until you understand how much we care"


ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!

March 7, 2007

Diamond Education: All About Diamonds | The 4 Cs And More

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At Excel Diamonds.com we eliminate the headache and risk involved in making a purchase decision of this magnitude. Making an informed decision online does not have to be difficult and is completely within reach. It is for this reason that we promote a comprehensive and detailed diamond education on our website. We back up our promise of full disclosure with our money back guarantee.


Our team includes GIA gemologists, diamond graders, expert diamond cutters, master jewelers and a trained staff of people dedicated to your complete satidsfaction!


Our President, Barry Gutwein,
is a master diamond cutter with over 30 years experience in the art of cutting beautiful diamonds. He is the creator of our flagship diamond brand; our Signature SuperbCert super ideal cut diamonds.

About Excel Diamonds

"You don't know how much we know, until you understand how much we care"


ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!

March 8, 2007

Simple Tips For Finding The Perfect Engagement Ring

A Simple Guide To Purchasing The Perfect Diamond Engagement Ring


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Diamond rings and wedding set by Vatche.


One of your very first tasks is to establish exactly how much money you have for this diamond engagement ring. There is a misconception promoted by many jewelers that you need to pay two months of your salary towards the diamond ring.......


Hogwash!


You need to pay exactly how much you can afford and not a penny more. How much you spend on the diamond engagement ring is not in any way an indication of how much you love your significant other. Please don't ever let anyone confuse this for you.

The bottom line is that the diamond engagement ring is a symbol of your love, not your wealth!

If you do your homework carefully, you will find that you can purchase a beautiful diamond engagement ring at a fantastic price. Canvass internet diamond and jewelry websites, as well as brick and mortar jewelers. Don't feel shy to ask whether they offer a lifetime upgrade policy so that you may upgrade your diamond ring in the future.


Next, you must understand that you will be faced with many choices when searching for the perfect diamond engagement ring.


Do you guys prefer platinum or gold? How about the styling of the engagement ring itself? Do you enjoy the classic solitaires or maybe something less traditional and a bit more modern? How about a diamond accent engagement ring to dress up your center stone?


Think about your gal, is she conservative (Tiffany solitaire engagement ring) or a bit flashy (Vatche diamond engagement ring)?

Many people like to think of the Excel Diamonds / SuperbCert Tiffany solitaire as the most beautiful Tiffany engagement ring replica on the market. We have thousands of satisfied customers for this exact ring on the internet and you will find many postings on the major search engines.

This beautiful 'Tiffany' inspired diamond engagement ring, does one of the best jobs of promoting and highlighting the beauty of your ideal cut diamond!


There are so many engagement ring styles to choose from and your gonna have to wear it and enjoy it for a lifetime...so make it count!


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Now comes the exciting part..;-)...choosing your loose diamond!

Although there are many diamond shapes and styles, the most popular engagement ring diamond is the 58 faceted "Round Brilliant Diamond". Coming in second place is the four cornered, square "Princess Cut Diamond." The round and princess diamonds comprise nearly all of diamond engagement rings purchased and sold in the marketplace.

There are also many other beautiful and elegant diamond shapes to choose from, including:

Heart shaped diamonds
Marquise cut diamonds
Cushion cut diamond
Oval diamonds
Asscher cut diamonds
Radiant cut diamonds
and many more......


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The process of selecting a center diamond for your engagement ring is extremely rewarding when you do the proper homework beforehand.

Excel Diamonds carries the Signature branded SuperbCert Hearts & Arrows diamonds, as well as a fabulous selection of AGS-0 ideal cut princess diamonds and many in-house fancy shaped diamonds.


Finally, don't hesitate to question yourself and ask opinions from others. This is part of the process of buying a diamond engagement ring...or really any purchase of this significance and magnitude.

There are a few really great diamond discussion forums in cyberspace, where you can ask questions and get really great help from industry experts.

A few of the are:

www.diamondtalk.com
www.pricescope.com
www.diamondreview.com


These 3 resources have some of the best and most comprehensive diamond shopping tips, information and diamond education.


These forums are also frequented by many great diamond vendors who seek to help consumers with all of their questions. Excel Diamonds is one of those vendors and we would love to be of service to you. Please do not hesitate to research our stellar reputation on the internet and find out what people have to say about us.


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Internet shopping is not as scary as it looks!


Once you have purchased your diamond engagement ring from us, we are confident you will return to these excellent diamond forums and post your positive experience with our company!

We wish you the best of luck!

About Excel Diamonds

"You don't know how much we know, until you understand how much we care"


ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!


Gorgeous 'Tiffany' Channel Diamond Engagement Ring Set

Here is an absolutely breathtaking Tiffany replica diamond channel engagement ring with matching wedding band, just completed for one of our customers!


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Pictures do not do justice to the true beauty of these diamond rings...

March 9, 2007

Diamond Cut Is The Crucial C | The Internet Diamond Revolution

Walk into a typical jewelry store and you'll hear all about the 4 c's of a loose diamond. The first thing your'e gonna notice is that they give you a whole run down on diamond color/clarity with very little information on the most important aspect of the diamond; namely its cut.

For many years diamond cut was not something that was actually quantified and graded by the major laboratories. Many unsuspecting customers had no clue what differences, if any, existed between poorly cut and finely cut diamonds. In fact, most people didn't realize that the reason certain diamonds looked brilliant and sparkly, while others looked like frozen spit (love using that analogy..;-) had nothing to do with differences in color/clarity and everything to do with differences in "cut quality".

Heck, many people believed that the "cut" of a diamond referred to its shape!! This is still a common misunderstanding by many uninformed consumers who invariably end up spending a small fortune on a "maul" store diamond with poor cut and terrible light performance.

Today's Internet savvy consumers know better. They understand the intricate details and skill involved in cutting the finest ideal cut diamonds from a piece of diamond rough. They realize that it requires more effort, more manpower, and greater expense (there is more lost carat weight when a diamond is cut for greater precision and brilliancy....More weight = more money lost) on the part of the diamond manufacturer to cut a rough diamond for ideal specs. or better light performance/brilliancy in the polished/final diamond product. They know very well that this is the reason many manufactures will take the easy and cost efficient way out by mass producing mediocre to average cut quality diamonds in half the time/expense and sell it to the many "maul" store mentality" customers who don't know better. It is indeed for this reason that almost 85% of the world's entire polished diamond output is of average cut quality at best.


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A diamonds "Cut" is King"!


For several years now, the Internet has been at the forefront of the diamond revolution with disseminating crucial information on all aspects related to a loose diamonds cut quality and light performance.

Consumers have access to all of this information, which is just a "click" away and quite literally at their fingertips!

Some diamond Internet vendors will even showcase their listed diamonds with all of the scientific cut precision and light performance data, which eliminates all of the guesswork from buying diamonds online.

It is for this reason that it never ceases to amaze me when I see many consumers still opting for the "don't ask, don't tell" method when purchasing an expensive diamond.

Why is it, that with all of the information available on a loose diamond, people will still choose to buy blindly without so much as an inkling of what they are paying for??

It boggles the mind, that the guy/gal behind the counter will pull out a crappy diamond from under the high intensity halogen blubs (designed to give a diamond artificial brilliancy...the oldest trick in the book) and tell you it's the best thing since "sliced bread".

No diamond information, or attribution....maybe some dubious "grading report" from the guy in the back room....and people will buy the stone!!


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Some diamond salespeople are no better than a used car salesman.


These same people might exert tremendous effort and do a ton of research when selecting a gown or tux for the wedding....so why is buying an expensive and once-in a lifetime diamond (we hope..;-)) any different?????

The fact is, not all diamonds are created equal.

Just like any other product that has different levels of quality, beauty, and craftsmanship; there are commercial quality diamonds, better quality diamonds, ideal cut diamonds and even superideal cut diamonds.

The funny thing however, is that while you will almost always find a price premium associated with better quality products over the lesser items in most industries, it is not quite true in the diamond marketplace.

Indeed, the better quality diamonds are not entirely more expensive than the commercial quality stones, with the actual price differential being extremely reasonable and well worth it.

It is simply a question of doing a bit of homework to find these beautiful diamonds from amongst thousands of underachieving stones.

To be sure, there will always be consumers who do not appreciate the tangible differences between poorly cut and better cut diamonds and will decide to purchase a commercial quality diamond over a superior or ideal cut diamond.

This is true for any product and in every industry.

However, a true maven and perfectionist will insist on choosing a diamond for its cut precision and resultant beauty and not just because DeBeers told everyone that this piece of carbon is a womans "best friend".

If you are buying a diamond for its brilliance and sparkle, there is no question that a superior cut or super ideal cut diamond such as a branded SuperbCert Diamond (or any other similarly cut hearts and arrows diamond), is the most beautiful diamond money can buy.

About Excel Diamonds

"You don't know how much we know, until you understand how much we care"

ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!


March 12, 2007

Custom Rings | Custom Engagement Rings | Custom Jewelry

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Excel Diamonds custom rings have received well deserved accolades from all over the Internet and beyond, for their incredible craftsmanship and low price points. Our expert craftsmen create one of a kind diamond engagement rings to suit every taste and budget.

There is nobody who offers better value and prices on custom rings and custom engagement rings, than Excel Diamonds.

A custom ring design beings with a vision on the part of our customers and is flawlessly executed by our metalsmiths and expert jewelers. We work closely with all of our clients to re-create a drawing, or magazine photo; basically any working diagram with the engagement ring of their dreams.

No detail is overlooked and every nuance is painstakingly re-created. Our custom rings are created with only the highest quality materials and we offer a lifetime guarantee on every one of our custom jewelry designs.

For more information on our beautiful custom jewelry, including how you can place an order, click here.

We look forward to working with you!

Call us at 866-829-8600.


Excel Diamonds.com Says Hello On Video!

Hey Folks!

I just put up my first You Tube diamond video!

The video was designed to give everyone a short, personal description (from yours truly.. ;-) of our diamond company and what we do.

First a short overview of the video and then the video itself:

1. Excel Diamonds is a family owned and operated diamond and jewelry manufacturer located in the N.Y.C. Diamond District.

2. We manufacture loose diamonds, including our Signature SuperbCert Hearts & Arrows branded diamond and custom jewelry and engagement rings.

3. We offer a complete 10-day money back guarantee on our diamonds and jewelry.

4. We showcase our listed diamonds with the most comprehensive diamond information and diamond technology which eliminates all of the guest work from buying loose diamonds online.

5. We would be honored to earn your business and assure you of a thrilling experience with us at Excel Diamonds.com.

March 13, 2007

What Are Hearts & Arrows Diamonds?

We are often asked, "what are hearts and arrows diamonds"?


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Hearts and Arrows patterning of a SuperbCert Signature Ideal Cut Diamond


The short answer of course, is a diamond with internal hearts and arrows patterning and symmetry, which proves it to be amongst the most beautiful and brilliant diamonds on the market.

For the long and detailed answer on what exactly distinguishes the beautiful and brilliant hearts and arrows loose diamonds from commercial quality diamonds, read this informative and eye opening article on hearts & arrow diamonds.

A Guide To Buying Diamonds and Jewelry Online | Safe Diamond Shopping Online

Buying diamonds online might seem like a difficult challenge at first. Unlike a bricks and mortar store where you walk in and view the diamonds in person, buying a loose diamond online is often (and incorrectly) viewed as a leap of faith.

The truth is, with the right amount of homework, buying a loose diamond online can be one of the most rewarding shopping experiences you will ever have!

Reputable diamond vendors online offer the most comprehensive level of diamond information and customer service policies, as well as diamond prices that are way below the average prices for diamonds at a local jeweler.

Here are a few tips for online diamond shoppers that will help you find the perfect online diamond vendor for your business:


Do your research!

The beauty of shopping on the Internet is that every internet dealer lives in a proverbial glass house. A store that survives on the internet must be extremely careful never to do anything that would harm their online reputation. Indeed, with just one click of a mouse, you can "Google" any website and find out what people are saying about that company. Certainly, you should make an effort to see what people in cyberspace have to say about the jeweler you are contemplating for your business.

Most online sellers will also have a few sections on their website, where they talk about their business model, how long they have been in business, what their customer commitment is like, etc. These "about us" pages are just as important as the customer testimonial section and should be carefully reviewed.

Find out how long they have been in business.
Do they have clear contact information?
What are their return polices like? Do they protect your interests or their own?
Are their diamonds in-house, or do they just act as "drop-shippers" for the diamonds they sell?

The more information you have, the better your position.
Ask for as much actual diamond information as you can and do not buy from someone who cannot offer an actual photo and scan of the diamond grading report..at the very least.

Make sure that you are adequately covered by a clear and cogent return policy.
Look for a fully encrypted shopping cart, with the "lock" icon at the footer of the page before you make your order. Find out what this company does (if anything) with your private information.

Make sure the diamond seller has a proper means for shipping and insuring this diamond in transit, while it is on its way to you.

Lastly, don't forget that purchasing a loose diamond or diamond engagement ring online is no less romantic than buying a diamond engagement ring from a fancy store or jewelry boutique.

There is nothing "wrong" or "un-romantic" with getting the very best price on the best quality diamond engagement ring your money can buy. Buying a diamond ring on the internet doesn't remove the romance from your purchase.


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Never take the romance out of your diamond engagement ring purchase!


So don't be swayed and arm yourself with as much information and knowledge as you can.

About Excel Diamonds

"You don't know how much we know, until you understand how much we care"


ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!

March 14, 2007

The Evolution Of The Round Brilliant Diamond

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The beautiful 58 faceted round brilliant diamond which has become synonymous with the slogan, "a woman's best friend", has gone through a lengthy evolution until today.

The first 58 faceted round brilliant diamond was fashioned in the 1650's and early 1700's. As the cut parameters of the diamond evolved into the 1800's, the first "old-miner" and "European cut" diamonds were born. The premise of these diamonds was to sacrifice as little carat weight as possible from the diamond rough, even at the significant expense of the finished diamonds beauty and brilliancy.

In 1860 Henry Morse opened a diamond cutting facility in Boston, MA. His objective was to overhall the traditional old-European cuts by recutting them for increased beauty (more carat weight removed) instead of maximum weigh retention. His finished/polished diamonds were considered the most beautiful of the time.

In 1919 the famous Marcel Tolkowsky’s brilliant diamond cut was introduced together with his acclaimed published thesis on diamond cut. This framework for a diamonds cut parameters became known as the ideal cut diamond standard, by which round diamonds were fashioned into the most ideal cut for maximizing the stones beauty and light performance.


In the early 1930's Lazare Kaplan began cutting diamonds to the Tolkowsky ideal proportions for ideal cut diamonds.


In 1931 the GIA (Gemological Institute of America) was founded. The GIA and the AGS (American Gemological Society) would carve a niche for themselves in the next 45 years for being the standard bearers of the diamond grading industry and for enabling consumers to select the finest ideal cut diamonds by means of their grading systems.

In 1953, Richard T. Liddicoat developed a unique and novel grading system for diamonds that included a crucial framework for the evaluation of a diamonds cut.


In 1964-66, the AGS developed a 0-10 scale for grading diamond the cut of a loose diamond.

In 1996 the AGS grading Laboratories enters the grading world with a bang by begining to issue a specific cut grade for round brilliant diamonds.

In 2005, the AGS Laboratories introduces the AGS-0 Ideal Princess Cut Diamond. These are the creme-de-la-creme and the finest, most brilliant princess cut diamonds on the market. They also update their brilliance and light performance meauring metrics for the round brilliant diamond.

In 2006 the GIA laboratories jump on the "cut grade" and "light performance" "bandwagon'" by updating their own grading system for round diamonds to reflect and include a measure for the diamonds crucial cut grade.

Super-Ideal Cut Diamonds


In 1985 a diamond cutter named Kioyishi Higuchi produced the first branded Eightstar diamond for a Japanese businessman named Takanori Tamura using a performance assesment device called the Firescope. The Eightstar diamond was cut for the sole objective of achieving minimum light leakage and maximized diamond brilliance. This is the first "branded" superideal cut diamond that was introduced into the marketplace.


Since the creation of the Firescope, which measures the relationship between light leakage and refracted brilliance in a loose diamond, many scientific diamond evaluation tools were developed. While some of these tools measure the cut precision of a loose diamond, others have the ability to directly measure a diamonds light performance and brilliancy.

In the late 1980's, the first ‘Hearts & Arrows’ diamond was produced in Japan.


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In the 1990's Super Ideal cut diamonds began to make waves in America.

The immediate popularity of the super-ideal diamond created the impetus for more refinement and evolution in the diamond technology sector for qualifying and quantifying a loose diamonds cut precision and visual beauty.

Today, in 2007, the most visually stunning and absolutely brilliant diamond that money could buy, is knows as the super-ideal cut diamond.


For more information on what exactly distinguishes the super-ideal cut diamonds from even the typically beautiful (albeit, less precise) ideal cut diamonds, click here.


About Excel Diamonds

"You don't know how much we know, until you understand how much we care"


ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!

March 15, 2007

Build Your Own Engagement Rings | Custom Jewelry | Custom Wedding Rings

ENGAGEMENT RING SETTINGS
We can create any custom diamond engagement ring style.

There are so many websites on the internet selling diamond engagement rings that look alike.
Indeed, many of these diamond engagement rings are manufactured by the same few companies who sell their engagement ring settings to virtually all diamond jewelers and e-tailers.

These settings are often of the generic, mass produced variety and are hardly unique or different.

Here at Excel Diamonds, we sell these typical diamond engagement rings like everyone else.

However, what we really pride ourselves on, is our ability to create custom jewelry, custom wedding rings, and custom engagement rings, all in our own factory and to your exact taste and budget!

Check out what people on the Internet are saying about our unrivaled custom Tiffany rings.

Give us a call and you will be amazed at what we can do for you!


About Excel Diamonds

"You don't know how much we know, until you understand how much we care"


ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!

March 16, 2007

Designer Jewelry | Gorgeous Wedding Ring Set By Vatche

There are many reasons designer jewelry is so appealing.

One important distinction between designer engagement rings and the more generic engagement rings is the superior quality and craftsmanship of designer diamond engagement rings.

An additional hallmark is the uniqueness and aesthetic value of the designer rings over the more common variety.

Here is an example of absolutely gorgeous diamond wedding ring sets by Designs by Vatche.


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Of course, as an authorized retailer for this brand, we feature these beautiful Vatche engagement rings on our website.

March 20, 2007

Loose Diamond Information Video

Here is a loose diamond video tutorial I just put up on You Tube.

My video, attempts to cover the 4 "C's" of loose diamonds; diamond carat, diamond cut, diamond color, and diamond clarity.

The objective was to:

1. Define diamond carat weight and how it impacts a loose diamond.
2. Define diamond color and how it impacts a loose diamond.
3. Define diamond clarity and how it impacts a loose diamond.
4. Define the most important C of diamond cut and how it impacts a loose diamond.


I hope this short video will be a valuable aid and tutorial for you when shopping for a loose diamond or diamond engagement ring.

Engagement Rings | Tiffany Lucida?

The Tiffany Lucida engagement ring for princess cut diamonds is one of the most popular solitaire engagement rings of all time. Designs by Vatche has a beautiful X prong setting for princess cut diamonds that looks just like the Lucida.


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Excel Diamonds Office Photos

Here are some nice photos from the inside of our offices here at Excel Diamonds.

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Our SuperbCert Wall logo for our Signature SuperbCert Ideal Cut Diamonds

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Our hallway with marble tiles.. ;-)


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Our waiting area

Custom Wedding Rings | Our Unique U-Prong Eternity Ring

Here is another one of our increasingly popular hand made U prong diamond Eternity rings.

There is a tremendous amount of hand labor that goes into the manufacturing of this splendid diamond eternity band, which cleverly gives the impression of diamonds floating in space..due to the minimal obstruction/clutter of metal.

In this stunning ring, there is no sacrificing the protection and Integrity of the ideally cut diamonds in the mounting...while at the same time, attention is placed completely on the dazzling diamonds which are almost completely unobstructed.

This particular diamond ring features 19 Ideally cut round diamonds and a total of 2.19 carats set in our hand made 950 platinum mounting!!

The color/clarity of these brilliant diamonds is F/VS.

Pictures do not do justice to the beauty and unique qualities of this womens diamond eternity ring!

Have a peek......


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March 21, 2007

Ideal and Super Ideal Cut Diamonds Defined On Video

In this video presentation, I explain the differences between typical ideal cut diamonds and super ideal cut diamonds.


3-Stone Engagement Rings Are Extremely Popular

We have seen a tremendous growth in sales of our 3 stone diamond engagement rings recently.

Bolstered by effective marketing from Debeers, 3 stone rings have been surging lately.

Here is a gorgeous 3 stone princess diamond engagement ring by Vatche.


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March 22, 2007

Custom Engagement Ring With Hand Carved Filigree

Check out this absolutely stunning engagement ring design by Vatche.

This beautiful diamond engagement ring by Vatche is the famous X prong with a new twist; hand carved intricate filigree work!!

The ring is completely hand made in 950 heavyweight platinum and is accompanied by Vatche's Lifetime Guarantee!

We feature Vatche designs on our website and this ring is now available for sale on our website right over here:


The matching engagement ring for a princess cut diamond, is over here.


Enjoy the pictures!

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March 23, 2007

Custom Engagement Rings Don't Have To Be Expensive!

Here is another gorgeous custom engagement ring by Vatche.

This particular ring is available with 2 side diamonds supplied by Vatche or of your own choosing.
This completed engagement ring is much more affordable than it looks!

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Custom Princess Diamond Engagement Rings

Here is a beautiful custom made princess cut diamond engagement ring that we built for one of our customers!

The center diamond was one of our Exclusive, Branded SuperbCert 1.32 carat, F color, ..........now hold on to your seats...I1 clarity (yes you heard right) Princess Cut Diamonds.

Because of this diamonds incredible brilliance, the inclusions were masked and it was virtually impossible to detect with the unaided eye!!


The diamond engagement ring is completely hand crafted of solid 18kt. gold and features exceptional detailing, matching side trillion diamonds, and round brilliants pave set in the band!

We also placed a custom basket on the ring with special V tips (chevron tips) to protect the four corners of the princess cut diamond.

A masterpiece where pictures don't quite do justice......

Here is what the customer had to say:

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Dear Barry & Judah,

Thank you both for a wonderful expierence!
We are the proud owners of this Amazing F color I1 clarity SuperbCert Princess ring.
The brilliance & sparkle is something to behold... Bling Bling!
We're still finding it hard to believe this is an I1 clarity. Even when viewing the diamond up close we cannot see any inclusions at all, Not One.
Only when looking at the diamond with a loop could one be seen.
Barry, you are so right! "cut is so important".

The custom mounting really showcases the diamond beautifully.
Pictures just don't do it justice! So intricate is the workmanship.

At dinner out this evening ( the first outing with the ring on) I noticed several women staring at my hand, the flashes of light were bouncing
off the lighting in the room and causing quite a distraction. A woman approached our table, apologized,and then quickly followed with "would you mind telling my boyfriend where you got that diamond"?

This princess cut diamond has the most fire and brilliance we could have
possibly hoped for and more.

Happy & Thrilled,
Steve & Yvonne


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March 26, 2007

Tiffany Legacy Engagement Ring Reproduction

This gorgeous custom made engagement ring was a reproduction of the famous Tiffany 'Legacy' ring that we made for one of our customers. The slight twist was the use of deep blue sapphires instead of tiny diamonds!


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Custom Engagement Rings | This One Is In A Class By Itself!

This gorgeous and completely custom micro-pave diamond engagement ring took us quite some time to create.

There was a ton of collaboration with the customer and the result came out incredible.

This engagement ring is completely unique and not something you are gonna see on many womens fingers.

There is a certain 'majestic' appeal with how the diamond basket encases the center diamond...
We were very proud of this engagement ring and made one of our clients extremely happy!

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March 27, 2007

This Gorgeous Engagement Ring Is Available On Our Website!

Here is a stunning engagement ring that Vatche made for one of our customers.
The diamond was one of our Signature SuperbCert hearts and arrows diamonds.


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In fact, you can read the beautiful testimonial this customer wrote after receiving this beautiful diamond engagement ring.

If you want one just like it, here is the link to this Vatche Royal X Prong Channel Diamond Engagement Ring.

Create Your Very Own Diamond Stud Earrings!

Here is a beautiful pair of diamond studs we recently did for a customer. You too can create and build your own pair of diamond studs on our website!


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What we do is unique in the sense that we do not push any pre-fab diamond stud earrings at you, the way so many other websites do. Instead, we put you in control over all variables and basically allow you to create your own pair of diamond stud earrings on our website.

First you go to our loose diamond datatabase. and search for the perfect matching diamonds for your studs.

Next, check out our selection of classic diamond stud settings, select your choice and add it to the shopping cart.

You are done!

We will set the diamonds of your choice, in the studs of your choice, right here in our N.Y.C. factory.

There is no charge for setting and polishing and you will receive your studs in a beautiful gift box.

We provide free overnight shipping and insurance everywhere in the Continental U.S.

Call us toll free at 866-829-8600 with any questions you may have.

Diamond Engagement Rings With Gemstone Accents

Every so often, we are commissioned to create a custom engagement ring with gemstone accents. This breathtaking diamond engagement ring, is an example of a custom ring we created for one of our clients with an ideal cut center diamond, flanked by two matching deep blue precious Madagascar Sapphires!

I thought it came out absolutely beautiful and quite unique. Do you agree?

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Why Do Several Diamond Vendors List The Exact Same Loose Diamond?

If you are in the market for a loose diamond or engagement ring, you may have noticed an interesting phenomena where you find the exact same diamond listed on several different diamond websites.

You start wondering, how can it be that the exact same loose diamond is being sold on several different diamond websites? Who actually owns the stone and who should you buy the diamond from?


It's nerve wracking altogether to buy a diamond engagement ring online...so it certainly doesn't help when you experience several different diamond vendors showcasing the exact same diamond you are interested in..

Who owns the stone and who is in the best position to make sure you are gonna be thrilled with the diamond?

Watch this video and find out!


About Excel Diamonds

"You don't know how much we know, until you understand how much we care"


ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.

Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!

March 28, 2007

The Brilliance Of An Ideal Cut Diamond Will Mask The Imperfections.

It is definitely true that the beauty and brilliance