Walk into a typical jewelry store and you'll hear all about the 4 c's of a loose diamond. The first thing your'e gonna notice is that they give you a whole run down on diamond color/clarity with very little information on the most important aspect of the diamond; namely its cut.
For many years diamond cut was not something that was actually quantified and graded by the major laboratories. Many unsuspecting customers had no clue what differences, if any, existed between poorly cut and finely cut diamonds. In fact, most people didn't realize that the reason certain diamonds looked brilliant and sparkly, while others looked like frozen spit (love using that analogy..;-) had nothing to do with differences in color/clarity and everything to do with differences in "cut quality".
Heck, many people believed that the "cut" of a diamond referred to its shape!! This is still a common misunderstanding by many uninformed consumers who invariably end up spending a small fortune on a "maul" store diamond with poor cut and terrible light performance.
Today's Internet savvy consumers know better. They understand the intricate details and skill involved in cutting the finest ideal cut diamonds from a piece of diamond rough. They realize that it requires more effort, more manpower, and greater expense (there is more lost carat weight when a diamond is cut for greater precision and brilliancy....More weight = more money lost) on the part of the diamond manufacturer to cut a rough diamond for ideal specs. or better light performance/brilliancy in the polished/final diamond product. They know very well that this is the reason many manufactures will take the easy and cost efficient way out by mass producing mediocre to average cut quality diamonds in half the time/expense and sell it to the many "maul" store mentality" customers who don't know better. It is indeed for this reason that almost 85% of the world's entire polished diamond output is of average cut quality at best.
A diamonds "Cut" is King"!
For several years now, the Internet has been at the forefront of the diamond revolution with disseminating crucial information on all aspects related to a loose diamonds cut quality and light performance.
Consumers have access to all of this information, which is just a "click" away and quite literally at their fingertips!
Some diamond Internet vendors will even showcase their listed diamonds with all of the scientific cut precision and light performance data, which eliminates all of the guesswork from buying diamonds online.
It is for this reason that it never ceases to amaze me when I see many consumers still opting for the "don't ask, don't tell" method when purchasing an expensive diamond.
Why is it, that with all of the information available on a loose diamond, people will still choose to buy blindly without so much as an inkling of what they are paying for??
It boggles the mind, that the guy/gal behind the counter will pull out a crappy diamond from under the high intensity halogen blubs (designed to give a diamond artificial brilliancy...the oldest trick in the book) and tell you it's the best thing since "sliced bread".
No diamond information, or attribution....maybe some dubious "grading report" from the guy in the back room....and people will buy the stone!!
Some diamond salespeople are no better than a used car salesman.
These same people might exert tremendous effort and do a ton of research when selecting a gown or tux for the wedding....so why is buying an expensive and once-in a lifetime diamond (we hope..;-)) any different?????
The fact is, not all diamonds are created equal.
Just like any other product that has different levels of quality, beauty, and craftsmanship; there are commercial quality diamonds, better quality diamonds, ideal cut diamonds and even superideal cut diamonds.
The funny thing however, is that while you will almost always find a price premium associated with better quality products over the lesser items in most industries, it is not quite true in the diamond marketplace.
Indeed, the better quality diamonds are not entirely more expensive than the commercial quality stones, with the actual price differential being extremely reasonable and well worth it.
It is simply a question of doing a bit of homework to find these beautiful diamonds from amongst thousands of underachieving stones.
To be sure, there will always be consumers who do not appreciate the tangible differences between poorly cut and better cut diamonds and will decide to purchase a commercial quality diamond over a superior or ideal cut diamond.
This is true for any product and in every industry.
However, a true maven and perfectionist will insist on choosing a diamond for its cut precision and resultant beauty and not just because DeBeers told everyone that this piece of carbon is a womans "best friend".
If you are buying a diamond for its brilliance and sparkle, there is no question that a superior cut or super ideal cut diamond such as a branded SuperbCert Diamond (or any other similarly cut hearts and arrows diamond), is the most beautiful diamond money can buy.
About Excel Diamonds
"You don't know how much we know, until you understand how much we care"
ExcelDiamonds.com is your trusted online jeweler for the finest hearts and arrows ideal cut diamonds, wholesale loose diamonds, diamond engagement rings, and custom made jewelry.
We are a 4th generation, family owned and operated diamond and jewelry manufacturer, selling our Signature SuperbCert hearts & arrows Diamonds, AGS ideal princess cut diamonds, designer settings by Vatche, custom 'Tiffany' rings, loose diamonds and jewelry directly to you over our website at the lowest prices on the internet.
Call us toll free at 866-829-8600, or log on to www.exceldiamonds.com and let us make your dream a reality!
