Diamond Tips by Excel Diamonds

From time to time, we are placed in a position by a customer or prospective customer, to knock our competitors.

Now, while we think many of you would agree that simply bashing the @!#$%^& out of a competitor is in poor taste and makes the person doing the bashing look really bad, some of you might feel a bit differently if/when it is indeed justified.

There are many times when we are faced with exactly this type of scenario, where we see sub-par workmanship and craftsmanship on engagement rings that were labeled as "custom" by some of our competitors.

We see diamonds that were sold as being "ideal cut" or close to it by diamond dealers who have no morals and scruples and pass off junk in the name of "ideal cuts" on some poor unsuspecting customer.

Our usual habit and practice is TO NEVER, UNDER ANY CIRCUMSTANCES BASH OUR COMPETITORS.

Obviously, there are certain mitigating circumstances like the ones above, where we see a customer getting ripped off or cheated and we are asked to intervene and we do. This is only when the customer has asked us for an opinion and has already voiced displeasure or discomfort.

However, as a general rule, we will never pro-actively seek to simply knock my competitors for the sake of our own personal gain, even when entirely warranted.

It is absolutely in poor taste and would be a horrible reflection on our company.

We try to promote our loose diamonds, engagement rings, and jewelry based upon actual merit and not by bashing others who sell diamonds and jewelry.

I learned that there are two ways for a person to reach higher; one can climb a ladder and reach great heights, or, one can dig a ditch around themselves and bury everyone else, even as they "appear" to climb.

Would you buy a diamond engagement ring from this guy?

Where others in the diamond trade may seek to "dig trenches", it has always been our policy to climb and reach great heights.

We were delighted to read this recent quote from Tom Peters, who is a bestselling business author:

"It is best to always remember the golden rule in business, even when competition is tough..........Badmouthing competitors diminishes you, period...........................Win with better product, win with better relationships, and win when your industry is prospering and has a good reputation.

This is a message we hope every diamond dealer, jeweler, and salesman would try to internalize.

Our offices get extremely busy during the day and many times I personally find myself juggling phone calls literally one after the other.

During a really busy stretch, I try to make a habit of creating a Post It note (these are the famous yellow little sticker-reminders, the whole world uses..) for each phone call so that I remember exactly what I am supposed do.

This customer wants additional diamond photos, this guys wants an update on an engagement ring order placed recently, this woman wants additional information on our famous SuperbCert Tiffany replica engagement ring....and on and on......

Usually, I will post the notes on my computer monitor so that it stares me in the face and I don't forget to deal with it. As I accomplish each task/reminder, I remove the note and trash it, so I could make room for the next one.

The problem arises when my post it note level exceeds my task completion rate.
When this happens, the yellow notes begin to swarm my monitor like some kind of deadly virus, until they eventually obliterate my screen!

This morning, I got so flustered, I simply trashed all the notes and brought my monitor back to life!

I really need to figure out a different system...

Here is a very cute picture I found which really resembles what my monitor looked like a short while ago!

My Sister In-Law sent me this really funny link this morning, which I embedded on You Tube (I subsequently found it plastered all over You Tube...).

For all you diamond and jewelry lovers out there and all you gals who have specific ( and usually substantial..;-)) diamond engagement rings on your dream "wish list", this guy would make the Perfect Husband!

Watch our new video for custom engagement rings!

I'm playing around with a new format for these videos...lighting is not great and sound volume could use some help...this is a work in progress!

We are all familiar with those folks who are infatuated with "brand names" for everything they own.

They don't care if they could actually purchase something of the same quality or better, without the name, at a fraction of the price....they would rather pay more for the "NAME".

For these people comes the perfect bling necklace.

The gold-plated steel pendant pimps labels like Diesel, Coca Cola, and even Kleenex. Perfect for the man who loves bling and brand names and is not afraid to show it.

The Difference with the SuperbCert Diamond Brand

Our company sells our exclusive, signature "brand name diamond" called SuperbCert.

This gorgeous, Hearts and Arrows diamond is available with a wealth of information and documentation.

However, the big difference is that you do not pay more money for the brand over a comparable, unbranded hearts & arrows or ideal cut diamond.

I am always touched when we receive a heartfelt testimonial from one of our many thousands of satisfied customers.

It seems that folks always know how to contact a company if/when issues arise (and G-d knows we are all human...;-)).

However, people sometimes tend to forget to give the same constructive feedback when they are thrilled with their product(s) and services.

If we received a testimonial for every happy customer, we would have thousands of them!
Unfortunately, not even a fraction of customers send a thank you note....

Therefore, when we do get a beautiful note like the one below (received today via e-mail) we are extremely touched.

Here it is in her own words:

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6.11.07

Hello Barry and Judah,

I just wanted to thank you for your great customer service and for the absolutely wonderful diamond. Your web site was very informative and answered a lot of questions I had. Barry your patience was very much appreciated and went a long way to alleviate a lot of my anxiety at buying a diamond online. We received the diamond on Friday and when I looked at it I was taken back by how beautiful it is. I knew this was an exceptional diamond when I saw it sparkling in the sunlight through the window. It brought tears to my eyes. I absolutely love it and I will never ever by another diamond through a store again!!! We went to have it appraised for my insurance and to choose my setting on Saturday at one of Ottawa's Finer Jewellers and (I am sure you know the value).

The appraiser called my .80 Superbcert Hearts and Arrows D VS1, with adjectives like " wow, an absolutely stunning, top of the line Brilliant Diamond. Gorgeous!


That just made me smile. I have my diamond with me and when my ring is ready, I will bring it in and watch them set it. I couldn't part with it.

This diamond ring represents 21 years of marriage to a wonderful man and this diamond has truly captured that.

Thank you guys very much and I will recommend www.exceldiamonds.com to my friends or anyone that asks me. You guys really know your stuff and are a pleasure to deal with.

Barb.Ouellette

Here are some pictures of a beautiful diamond engagement ring we just completed in our factory for one of our customers!

The setting itself was purchased from Brian Knox at Knox Jewelers and we did the actual setting of our diamond (which we sold) in our factory.

The diamond is a 2.01 D VVS2 Princess Cut, with exceptional brilliancy and light performance!

Here it is!

Well of course we are biased when we say; www.exceldiamonds.com of course!

However, our thousands of satisfied customers on the Internet for our custom Tiffany Classic solitaire engagement ring replica, more than speaks to this fact.

All you have to do is do a Google Search for our Tiffany engagement ring and read some of those testimonials.

There are many companies that put out a replica Tiffany engagement ring.
Most of them look like inferior merchandise, feel like inferior merchandise, and are completely generic.

It almost seems as if everyone and anyone selling a 6 prong solitaire engagement ring today, will call it a "Tiffany diamond engagement ring" when absolutely nothing could be further from the truth.

Some companies who actually make a valiant attempt to copy the Tiffany classic solitaire, put out Tiffany style engagement rings that are "better than", "almost like", "maybe like", "pretty good imitation"...blah blah blah....

Excel Diamonds has a well deserved reputation on the Internet for manufacturing the best quality and indistinguishable replica of the original and actual Tiffany classic solitaire engagement ring.

Our loose diamonds are also much better priced so you can actually get a one stop shop in the same place!