Diamond Tips by Excel Diamonds

ExcelDiamonds.com is but one of many websites on the Internet that sell diamonds and diamond engagement rings. Assuredly, we would all love to earn your business. However, very few of us actually work hard to provide maximum value and service in this most important and significant purchase.

Let me explain to you why ExcelDiamonds is absolutely unique amongst all other diamond Internet websites, including some of the best known diamond stores on the net.

For example, many customers ask us how we compare with well known online retailer of diamond engagement rings and jewelry, www.bluenile.com.

Both of our companies have a stellar reputation on the Internet, for our products, services and prices. Additionally, both of our companies have customer service policies (including a return policy) in place, which are designed to protect the consumer.

To be sure, BlueNile is a reputable company and claims to be the largest online retailer of diamonds and jewelry.

However, our two companies could not be more different from one another.

Our company, is a fourth generation diamond and jewelry manufacturer located in the heart of the N.Y.C. Diamond District.

At ExcelDiamonds, we actually manufacture and/or own a significant portion of our diamond inventory. We also have our own factory where we manufacture our own exclusive settings and famous Tiffany Replica Engagement Rings. BlueNile primarily sells loose diamonds of other companies manufacture. These diamonds are from wholesalers who do not deal directly with the public, but sell through diamond internet websites like BlueNile instead.

Although our company similarly showcases and sells many thousands of diamonds we do not own and which are not of our own manufacture, there is a significant difference in our approach and unlike BlueNile, we actually add tremendous value to this process.

While most Internet diamond stores (including BlueNile) are engaged in the dangerous form of "Diamond "Drop-Shipping", which is a form of selling where the seller acts as a middleman for the wholesaler and never actually sees or inspects the merchandise (shipped directly from the manufacturer to the end consumer) prior to the sale, our company insists on bringing in each and every diamond our customers are interested in, for a complete evaluation and analysis prior to the sale.

Drop-shipping, is a fact of life and a very common way of selling products on the Internet, since a website does not need to actually operate a store and own their own inventory to display for their customers. Rather, it is much cheaper and more cost effective to attach a virtual list of products owned by a wholesaler or manufacturer and act as a middleman to sell those items with a built in profit margin. When these items are purchased over the middleman's website (99% of diamond websites on the net act as middlemen/drop-shippers), they are shipped directly from the manufacturer to you, the consumer.

ExcelDiamonds is possibly the only diamond store on the Internet that does not engage in blind drop-shipping. Rather, every loose diamond is shipped in to us at our own expense for an evaluation and comprehensive "work-up".

We will provide our customers with an unrivaled level of actual diamond information up-front. This includes actual scans of the reports and grading certification, as well as an analysis on cut quality and light performance of the diamond. We take full color photos of the diamonds under various lighting conditions and levels of magnification. There is never any pressure to buy and we are happy to hold each diamond in reserve for a short grace period during your deliberations.

No two diamonds are alike and every diamond must be evaluated according to its own individual merits. Some diamonds are beautiful and brilliant; others are lifeless. The reality is that you could take two diamonds with the same exact specs. and "numbers" and they will look completely different to your eye. Some diamonds exhibit visible imperfections that can be seen by the naked eye; others do not. Is your selected diamond visibly yellow? Does your selected diamond have an inclusion that poses a threat to the structural integrity of the diamond?

BlueNile representatives cannot possibly talk to the quality and other crucial aspects of any diamond, since they never actually inspect the stone. The most they can do is to call the manufacturer and ask them for an "honest" opinion on a diamond they are of course looking to sell!

In fact, because Blue Nile never actually sees the diamonds they sell, there have been documented cases on the Internet where customers purchased diamonds from Bluenile that were temporarily lost in the mail on the way from the manufacturer to the consumer. When the customers called Bluenile representatives, they were forced to wait while Bluenile contacted the wholesalers to find out what happened with the shipments! There has been much written about this on various popular Internet forums and blogs. This incredible situation is quite scary when you are spending significant money for a diamond over the net, regardless of how reputable the company might be.

In addition, because the "Drop-Ship" business model is becoming obsolete amongst the savvy consumers who realize that there is another option, Blue Nile is having trouble with their inability to adapt.

This severe limitation and handicap is true for the 99% of diamond websites who are engaged in drop-shipping.

This is just another reason why Excel Diamonds does not drop-ship the diamonds we sell. We bring each and every diamond in-house and give you all of the crucial diamond information and data upfront so that you can make an informed buying decision.

We do not charge you for this information and our prices are still amongst the lowest on the Internet. Indeed, we are less expensive across the board than BlueNile for any comparable item.

Thus, you have the opportunity to obtain the most comprehensive information and data on your purchase...and at the lowest possible price!!

Finally, at our family owned and operated business, we treat our thousands of customers like family; with incredible attention and a pervasive commitment to full customer service.

No question is too simple and no request is left unanswered.

Unlike some of the other big companies on the Internet who cannot escape the well deserved stigma of "mass-selling" (whereby the customer feels like they are on a virtual assembly line with no opportunity for the lost art of the personal touch), here at ExcelDiamonds, it is precisely the personal touch that sets us apart!

We hope you'll give us a call and look forward to earning your business!