I'm sitting here in our diamond showroom after meeting a customer who just left moments ago. I had the opportunity to show him some beautiful ideal cut diamonds. This guy was initially set on buying from a local jeweler. His...
We all know how effective the DeBeers marketing campaign has been to create an aura of magic around a loose diamond and specifically a diamond engagement ring as a symbol of love and commitment. Indeed, the sentence "A Diamond Is...
A Simple Guide To Purchasing The Perfect Diamond Engagement Ring.