Where do we begin? Cut is the most misunderstood and underestimated "C" of the five "C's". Cut is properly referred to as the "make" or quality of the way the diamond has been crafted. "Cut", should never be confused with the "shape" of the diamond. The cut of the diamond is the only "C" that is entirely manipulated by the diamond cutter, and will determine the beauty and value of the diamond. A diamond can have perfect color and clarity but when poorly cut will yield very poor light return, and appear dull and lifeless to you. Conversely, a diamond that is cut to the highest standards and strictest adherence and precision to facet angle size, proportion, and location, will be your diamond that sizzles with superb brilliance, fire, and scintillation regardless of its color and clarity.
All of our SUPERBcert® diamonds are cut to the most exacting standards in the industry for maximum hearts and arrows precision and unparalleled light return. On the following pages you will learn about what makes our diamonds so uniquely brilliant, as well as the various machines that we use to both quantify and qualify this brilliance.
