What are Brands?
A "Brand" is a trademark and/or distinctive name identifying a specific product.
The Benefits of Branding
When you are shopping for anything, you have to be careful that it is what you are looking for, it is made well, it will function the way you want, and it is from a reputable manufacturer.
This is certainly true of diamonds being sold over the Internet. It takes a lot of work, and precious time to research every company and the quality of the product they are selling; to determine if your "Fantasy Diamond" is worthy of their asking price.
You'd be positively thrilled if you could count on a consistent, precision-cut and superb-quality diamond, no matter where you bought it!
This is what "Branding" is.
A company produces a "Brand" to identify their product that is of the highest-consistent quality that you, the consumer, can rely on again and again no matter where or when you buy it!
The SUPERBcert® Brand of Super-Ideal Cut Diamonds
In the world of Diamonds, the Super-Ideal Cut Diamond is the most perfect class of diamond available today.
Of all the Super-Ideal Cut Diamonds, SUPERBcert® Brand Diamonds are quite possibly the most beautiful diamonds in the World and among the most precision-cut and consistently well-crafted diamonds available. You are assured of the highest quality, craftsmanship, and above all, consistency.
SUPERBcert® Super-Ideal Hearts & Arrows Diamonds are cut with the utmost precision and "Superb" craftsmanship!
SUPERBcert's are certified by the Gemological Institute of America (GIA) and are consistently graded as EX-EX.
Cutting tolerances on SUPERBcert® diamonds are extremely tight as measured by either Sarin or MegaScope analysis. Typically, the differential between the 8 Crown facets as well as the 8 Pavilion facets is less than 1 degree!
Table percentages typically range between 55-57 %. Depth percentages range between 60.5 to 61.8 %. SUPERBcerts consistently score very high (VH) on the BrillianceScope on measures of brilliance, dispersion, scintillation.
SUPERBcert's display exquisitely uniform Hearts & Arrow patterning assuring you of Excellent symmetry and precise cutting.
With Every Purchase You Will Receive:
With your SUPERBcert® purchase you will receive a certificate of authenticity, which displays an actual photograph of your diamond.
The SUPERBcert® trademark is laser-inscribed along the girdle's edge along with the Report Number issued by the Gemological Institute of America (GIA), one of the world's most respected and renowned independent gemological laboratories. You willl receive a GIA Report with every SUPERBcert® diamond.
Included with your SUPERBcert® Diamond, is our Free Diamond Tool Kit, which includes a 10X loupe, a custom made Hearts and Arrows Viewer, Tweezers, polishing cloth, custom made Imagescope, calibration CZs, and Pin. This custom made package is valued at well over $200.00. Additionally, you will receive a laminated "The Guide" Light Analysis Report from GemExTM Systems showing the diamond's BrillianceScope results.
You will also receive a Megascope ReportTM showing a detailed cut analysis of your new SUPERBcert® diamond.
All this documentation serves to assure you that you are getting one of the most beautiful diamonds available. SUPERBcert® Diamonds are cut to the most exacting specifications and tolerances in the industry. On the following pages, we will show you how the most specialized equipment in the world analyzes SUPERBcert® and directly correlates its objective scientific measurements to it's incredible visual beauty.
